Hi, I'm Spenser Churchill, a freelance content creator. I attended Butler University, majoring in Strategic Communications, and received my Master’s in Management. My skills include Final Cut Pro, CapCut, Adobe Photoshop, InDesign, Illustrator, and Canva. My approach to social media is data-driven. I pay attention to post analytics to recognize the optimal video subject, format, and posting time to ensure my client gets the most out of their social media profiles. This website includes my social media work for Julius Clark, an Indianapolis realtor and podcaster. Analytics from when I took over his profiles will be provided. Other works on this website include campaigns from my internships at Tutorly.ai and the Indianapolis Jewish Community Center and various works I made in Adobe Photoshop.

Data-Driven Creative

The Pulse Podcast by the numbers:

(All analytics pulled from Hootsuite. April 8th-July 20th across Instagram, Facebook, TikTok, and YouTube)

I began running The Pulse’s social media accounts on April 8th, 2024; here’s what I’ve accomplished since then:

A 36% increase in followers on Instagram
122,000 impressions across all platforms (TikTok, Facebook, YouTube, and Instagram)
Profile reach of 95,000 users across all platforms
Post reach of 147,000 across all platforms
Average engagement rate of 4.25% across all platforms
Average view duration of 41 seconds on YouTube shorts

What does this mean for you?

Impressions, reach, and engagement are all crucial statistics in social media. Together, the numbers mean people are clicking on, watching, and commenting on your content and exploring your profile.

Followers are a byproduct of increasing these statistics. Where you start does not matter. If your content encourages engagement, your following will build steadily.

With my proven experience working with these analytics I will find content that works for both you and your audience to ensure ongoing growth across all social platforms.

Podcast clip:

A short clip from a podcast. The clip was given captions and reorganized in order to hook the viewer.

House walkthrough video:

Guided tour of an open house I filmed and edited for my friend’s social media accounts. This video emphasizes the unique features of the house piques the interest of potential buyers.

Trivia video:

Variety trivia video I filmed and edited. Jump cuts and sound effects were added to retain the viewer’s attention.

Restaurant review:

Restaurant review I filmed and edited. B-roll was added to show off the entire restaurant and add variety to the video.

Tutorly.ai campaigns

This video takes you through multiple campaigns my boss and I built during my time at Tutorly.ai. There will be three samples of long campaigns we ran from September 2023 to the present. All videos were posted on YouTube shorts, TikTok, and Instagram Reels.